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Your businesses

Compliance in the organization sidebar opens the list of businesses your organization texts and calls as. Everything else in this section hangs off a row in this list, so this page is the front door. Carriers verify each business separately, and then each business registers the brands and campaigns its messages go out under.

What a "business" is​

A business here means one legal entity — the name and registration number that appear on your government paperwork. Not a department, not a location, not a product line, and not a Gravity Rail workspace. If you would sign a contract in that name and it has its own tax ID, it is a business. If it does not, it belongs under one that does.

This matters because the entire registration is filed as this entity. A carrier reviewer looks up the name and tax ID in public records, and everything downstream — the brand name your texts come from, the campaign describing them, the caller ID on your calls — inherits that identity.

When you would have more than one​

Most organizations have exactly one. You need a second when there is genuinely a second legal entity behind the messages:

  • A group with separately incorporated practices. Each PLLC or LLC that patients would recognize as their provider is its own business, verified separately.
  • An agency or management company handling several clients. You register a business per client, because the texts go out in the client's name and the client's consent records are what a carrier audits.
  • A subsidiary or affiliate that bills and contracts under its own name.

What is not a reason for a second business: wanting to send two different kinds of message. That is two campaigns under one business, not two businesses. Duplicating a legal entity to separate message types means paying for and waiting on a second verification you did not need.

One organization can hold a large number of businesses, and the list is built for it — search filters by name or registration number, and the list pages through 25 rows at a time.

Reading a row​

Each row gives you three things at a glance.

The name is the legal business name as you entered it.

The status pill says how far this business's own carrier verification has got:

StatusMeaning
Not startedNothing has been saved for this business yet.
In progressDetails have been saved, but required fields are still empty.
In reviewSubmitted; carriers are checking it.
ApprovedCarriers have verified it. Brands and voice setup are now possible.
Needs changesCarriers rejected it. Open it, fix what they flagged, resubmit.

This pill is about the business only. It says nothing about whether that business can send texts yet — that depends on its brand and campaign, which have statuses of their own.

The counts — "2 brands · 1 campaign" — tell you whether this business has got anywhere without your having to open it. A business with an approved status and no brands has been verified but has not started messaging registration. A business with a brand and no campaign has a registered name but is not yet allowed to send.

The list deliberately does not show a completion percentage. That number needs the full saved profile, and fetching one per row would make the list slow for a number nobody reads in passing. Open a business and its Status page does the counting.

Adding a business​

Add business opens a three-step form:

  1. Business information — the legal name and the details that identify the entity.
  2. Contact information — the person a carrier can reach about this registration.
  3. Address — the registered business address.

The legal name and the address recipient arrive prefilled from your organization's name. Treat those as a starting point, not an answer — carriers check them against public records.

The contact fields on step 2 arrive empty on purpose, and they are the ones to slow down on. The authorized representative is the person a carrier contacts to confirm this business. If you are registering the company you work for, that is you; if you are registering a business on someone else's behalf, it is someone at that business. Substituting your own details is not a shortcut — once the registration is approved it can no longer be edited, and one email address may be shared by at most ten business registrations across the whole industry. The Business details guide explains what each field has to match.

The legal name has to be unique within your organization, and the form tells you immediately if it is not. That is not a display quirk — carriers key a registration on the business name, so two businesses sharing one cannot both be registered.

Creating the business saves it as a draft and drops you on its Status page. Nothing has been submitted to anyone at that point, and nothing is charged. You can leave a half-finished business sitting in the list indefinitely and come back to it.

Tips​

  1. Start with the entity that owns the phone numbers you actually use today. A second business can be added at any time and does not disturb the first.
  2. If you are not sure whether two practices are one legal entity or two, check who is named on the tax registration. That is the same source the carrier will use.
  3. Get the legal name right at creation. It is the anchor for everything underneath, and an approved profile is locked afterwards.